Bali is not only famous for its stunning beaches and beautiful landscapes, but also for its unique culture and traditions. One of the most important aspects of Balinese culture is affection or “sayang” in the local language. Affection plays a significant role in the daily lives of the Balinese people, and it is reflected in their customs, beliefs, and practices. The Concept of “Sayang” The Balinese have a deep-seated belief in the power of affection. They believe that love and kindness can bring blessings and good fortune into their lives. Therefore, affection is not only a feeling, but also an action that needs to be expressed through words, gestures, and behaviors. In Balinese culture, affection is not limited to family members or romantic partners, but it extends to everyone, including strangers and animals. The Importance of “Sayang” in Balinese Society Affection is a vital component of Balinese society. It creates a sense of unity and harmony among the people, and it strengthens social bonds. The Balinese people often express their affection through various rituals and ceremonies, such as offerings, dances, and festivals. They believe that these practices can bring balance and harmony to their community, and they are essential for the well-being of everyone. The Role of Affection in Balinese Family Affection is also crucial in Balinese family life. Family members are expected to show love and respect to each other, regardless of their age or social status. Parents are responsible for nurturing their children with affection and providing them with guidance and support. Children, in turn, are expected to show gratitude and respect to their parents and elders. This mutual affection creates a strong family bond that can withstand any challenges. The Expression of Affection in Balinese Art Affection is not only expressed through words and actions but also through art. Balinese art is known for its intricate details, vibrant colors, and rich symbolism. Many Balinese artworks depict scenes of affection, such as a mother holding her child, a couple in love, or friends sharing a meal. These artworks reflect the importance of affection in Balinese culture and serve as a reminder to express love and kindness to others. The Benefits of Affection for Mental Health Affection has numerous benefits for mental health. It can reduce stress, anxiety, and depression, and increase feelings of happiness and well-being. Studies have shown that people who receive affection from others have lower levels of cortisol, a hormone associated with stress. Therefore, practicing affection can improve mental and physical health and create a more positive outlook on life. Conclusion Beli sayang gelut je bangkiang tiang, or “buy me with your affection, not with your money,” is a popular saying in Balinese culture. It reflects the belief that affection is more valuable than material possessions and that it can bring happiness and blessings into one’s life. Therefore, it is essential to practice affection in our daily lives and express love and kindness to others. Through affection, we can create a more harmonious and peaceful society, and live a happier and healthier life.